From keeping your profiles fresh to creating rich content, we turn followers into customers and supporters of your brand.
Word of mouth is one of the most powerful marketing tools available and is key to any organisations regardless of sector, service or product being offered. Social media marketing allows you to tap into new markets, new audiences on shoe string budgets but it does require a good strategy which involves creating rich, authentic content to do this effectively. It is a true representation of a real shift in trends and the way the world communicates. Also known as SMO (social media optimization) and SMM (social media marketing), transforms the way people interact with brands and the relationships they build with them.
Social Media Strategy
A social media strategy is intrinsically linked to your wider marketing and communications plan. We can work alongside you to create a focused, strong strategy for your business, including creating a comprehensive content plan to guide and influence the direction, style and tone of your posts across different channels. We will also help you formulate a series of metrics and benchmarks to measure your success over time and help you make better informed, data-driven decisions.
Social Media Management
At Sweetjar Communications, we can take over the management of your social media channels and generate bespoke stories and posts for each appropriate social channel, including Facebook, Twitter, Instagram, Pinterest and LinkedIn. These stories can also include carefully crafted promotions and competitions to incentivise social media following and direct sales. We also make use of the various scheduling tools available to ensure consistency and efficiency.
As part of our social media services, we provide regular monthly reports and conduct data-driven strategic review meetings to discuss how we can optimise your social media. Our regular meetings and reports enable us to analyse results, check implementation of any strategies where appropriate and plan future activity. Through tracking the progress of the campaigns and posts would be key in helping to continually improving the strategy and delivering tangible results.
“We turn Social media followers into customers and supporters of your brand”