Digital Content Marketing
Digital marketing is moving at a faster pace than before driven by new digital technologies. This means that consumer behaviour is changing constantly as users have access to information and can connect with brands easier than before and on a multitude of different platforms, for example through websites, social media and product review sites.
Your offering needs to have an easy to follow description that can be summed up in as few words as possible. This is crucial so both your customers and the search engines know what you are the experts in. This plan is crucial not only for SEO but is also the basis for all creative for social media and ad campaigns.
Here at Sweetjar we create everything from digital marketing content such as social media assets, podcasts, videos (animated included), to multi channelled campaigns that help to bring our clients strategy to life. Our agency is very much led by creativity using market research, strategic insight, great design and new technology to help clients engage with their target audiences across various channels and devices globally. We have a team of skilled creative experts to take our clients vision and build an effective strategy tailored to our clients’ needs.
Digital Marketing Strategy
Planning is at the heart of digital marketing strategy and is crucial to ensure all advertising is on brand and recognisable across channels. This doesn’t mean that all ads must look exactly the same, but all content, social media, SEO and PPC needs one coherent plan and needs to fit together seamlessly with fantastic creative for engaging ads and informed analytics so they appear where your audience spend their time.
At Sweetjar we will first start by identifying your target audience and research who they are, what sites they use, what media they consume and what motivates them to engage, purchase and act. We continue by analysing your competitors exactly like we examine your target audience. It’s only now that we will begin creating consistent, on brand messaging for all campaigns so that we can create a plan and scope out your online sales funnel. Generating leads and sales is what it’s all about, and we can help create relevant landing pages with engaging content, ranging from video, copy and infographics, to encourage conversions.
There is so much more to search engine optimisation (SEO) than getting you to the top of the organic search results. That is the end goal, however constant optimisations need to be made so you can achieve this and dodge all those irritating algorithm updates. The search engines want to deliver the most relevant, best and honest sites for whatever their users are searching for. Therefore, you need to be absolutely clear about your offering, as well as having a technically sound site so Google, Bing or whichever other search engine, knows you’re the real deal.
A compact SEO strategy combines technical optimisation and content optimisation, and at Sweetjar we can help your site become an SEO superstar that ranks well and drives traffic to your site. We don’t believe in a one size fits all model. We start every project from scratch, working with you to meet your business’ objectives while carefully analysing your site and your existing backlink profile, identifying potential issues and areas for improvement. Using competitor and target audience research, we devise an SEO strategy that is completely unique to you and your requirements. Ensuring your SEO is optimised is a slower process, however virtually no one looks past the first page on Google, so it is vital in your quest to grow your business.
More than ever, consumers are more guarded when it comes to handing out email addresses. With the new GDPR rules, as a business you need to be clear about these regulations when considering contacting customers which is an area that we are trained in and can support you on ensuring that your emails are always compliant.
Building trust starts with your on-site messaging – why should a customer give you their contact information? What will they get in return? We can support you to grow you email content list with clever copywriting, campaigns and a simple, user friendly sign-up process.
Having a clear email marketing strategy for when new customers subscribe is extremely important. We can support you to create you marketing strategy and implement your emails.
We work with Mail Chimp to create emails/newsletters on your behalf, however we can also use your email system if you have one in place and other preferred system.
What we can offer:
- Building your marketing strategy
- Developing your content plan
- Design of your email templates
- A/B or multivariate testing – to optimise your campaigns
- Personalisation and dynamic content – to make every email relevant
- Behavioural triggers – to send a campaign after a user completes a specific action on your site
- Advanced reporting – to see exactly how successful your email was, in real-time
- Google Analytics integration – tracking your user’s journey and attributing sales back to your email campaigns
Once your email campaign is implemented, we will work to ensure that you see tangible results. Along with the advanced reporting described above, we can also help with your strategy to make sure email is contributing healthily to your overall marketing objectives.
In today’s crowded digital landscape, your content can easily go unnoticed if it fails to stand out from the crowd or doesn’t reach your target audience, so a strong content asset must always be followed by a strong promotional plan. Content marketing can increase visits to your site, improve your organic rankings and can provide your brand with great PR.
How we do it:
- We analysis the content already there and look at your goals and objectives
- We get creative
- We help you publish
- And we help you promote your content
With the above in mind, we aim to increase brand awareness and affinity, improve the quality of your website traffic, grow your social channel engagement and following, improve your search engine visibility, gain online press coverage and much more
“We are led by creativity, market research, strategic insight, great design and new technology”