Branding & Design

Branding & Design

From start-ups to growing, to large established well-known brands, our founders have had years of experience in both developing brands from scratch to working in large teams to manage global corporate branding.

With a breadth of experience within branding, we believe that for every client we work with, we can create powerful, memorable and relevant branding design solutions that are implemented consistently across all areas of your business.

We do not as an agency offer an off the shelf branding package, instead we consult with each company, understanding your needs, challenges and budget, before creating bespoke package options to suit your needs.

Contrary to belief, branding isn’t about developing a great looking logo. A logo can indeed create a strong symbolic asset for any brand, but it doesn’t define your company alone. It doesn’t define to your audience who you are as an organisation, what your values are, what your company does and your overall company positioning. There are many elements that go into creating a brand and it starts with having an overall brand strategy and developing a good positioning piece to define who you are within your sector before the visuals come into play.

Brand Strategy

No matter how big or small your business is, it is important to have a very clear strategic vision, which all contributes to the commercial success of any brand. Therefore, before developing the brand visually through brand identity design, we would always work strategically with clients to help them define the brand vision, architecture and personality, including the tone of voice and hierarchy of messaging to the various internal and external audiences.

Through this strategic process, we establish a clear definition of your brand, including the story, personality and overall positioning, based on a thorough understanding of the market – both competitors and customers and the emotive triggers that drive their decisions and purchases.

Visual Branding

We work with highly dedicated well experienced designers when creating the visual brand identity for our clients. Our designers use the visual language such as colours, graphics, typology, imagery and tone of voice to create a consistent identity which communicates your values and company personality in an authentic way.

Our designers can:

  • Create the full visual branding, including logo, brand guidelines and business stationary
  • Create company collateral such as leaflets and brochures
  • Annual report designing
  • Exhibition and events materials

“Clear strategic vision and incorporating your authentic voice, contributes to successful brand”

Get a taste of Sweetjar
Contact us for a free brand appraisal

Sweetjar Communications
71-75 Shelton Street, Covent Garden
London WC2H 9JQ

0203 633 6479
info@sweetjarcommunications.com

Sweetjar Communications Limited company registration no. 11795455