The Sweetjar Story
Sweetjar started as an idea between friends over a Nando’s meal in early 2019. We wanted an agency that wasn’t one-size-fit all (because no two businesses are alike), and that focused not just on the tactics and tasks, but on the meaning, story and personality of a brand.
Since launching late 2019, we have evolved – our team has changed, we’ve learned more, and our knowledge, skills and network have grown. We’ve worked with clients in a wide range of fields – education, healthcare, finance, creative – and of all sizes – from startups to large multinational businesses. We’re also a part of the Crown Commercial Digital Framework.
Our Core Beliefs
At Sweetjar, we have three core beliefs which guide us as we work, but they also guide how we run our agency, and how we’ll treat you as our client.
Lead with why
We believe that everything you do as a business needs to start from your ‘why’. Why do you do what you do? That’s what people connect to, and that’s what will make people fall in love with you.
Less but better
We’ll help you tell your story in an engaging, effective way, and without any unnecessary fluff. We’ll focus on the important bits, instead of bogging you down with things you don’t need.
Human centered
You’ll get your customers to love you by connecting with them on a human, emotional level. That begins with understanding who they are, and what they care about.
